Yani&Guille Studio
The Studio of Yani Arabena and Guille Vizzari, specializing in type design, lettering calligraphy and illustration.
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BERLIN GENUINO –ID + Packaging

Berlin Genuino, 100% handmade in Argentina.

The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers

To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication.

Berlin Genuino —ID + packaging

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Berlin Genuino, 100% handmade in Argentina.

The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers.

To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication.

* Project awards: Latin American Design Award 2018, Bronze.


Berlin Genuino, 100% hecho a mano en Argentina.
El equipo de Salón Berlin nos escribió para darle vida a una nueva serie de productos para el aseo masculino. Como resultado de un proceso de investigación profundo, y de mucha prueba y error nace «Berlin Genuino», para ofrecer una línea de productos naturales diseñados, creados y probados por barberos.
Alineada con el espíritu de Berlin Genuino, desarrollamos una identidad visual firme pero con una gran reminiscencia a lo hecho a mano. Incluimos también un set de ilustraciones y piezas de lettering para el desarrollo de las etiquetas, los estuches y de toda su comunicación.


 
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